Smoke Free Movies Support For

Posted by pamela mccoll on Thursday, April 5, 2012
Smoke Free Movies has launched a series of print advertisements in Variety, The Hollywood Reporter and other publications. This advertisement first ran in the March 21, 2012 edition of Variety.

[National policy report, March 8, 2012]

What the U.S. Surgeon General just said about the R-rating:

“Studies have shown that movies deliver billions of images of smoking to young audiences...The evidence is sufficient to conclude that there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people...An MPAA policy to give films with smoking an adult (R) rating, as recommended by [the World Health Organization, the U.S. Centers for Disease Control and Prevention], and other authorities, could eliminate youth-rated films as sources of exposure to on-screen smoking imagery and reduce the exposure of youth to smoking in movies. The adoption of such policies would contribute to a reduction in adolescent smoking behavior.”

[Text:]

In 1964, the U.S. Surgeon General concluded that smoking causes lung cancer. Now, the U.S. Surgeon General has concluded that movies with smoking cause teens to start smoking — and that the R-rating will save lives. The U.S. Surgeon General’s conclusions represent America’s public health consensus. There is no more excuse for delay. Protect young audiences and your industry’s future. Adopt the R-rating for tobacco now.

[Sponsors:]


American Academy of Pediatrics
American Heart Association
Legacy
American Lung Association
American Medical Association
Americans for Nonsmokers’ Rights
American Public Health Association
Campaign for Tobacco-Free Kids
Smoke Free Movies


Tags: smoke free movies/films/movies/ratings 

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