• 61% of all nominated movies featured smoking this year.
• Smoking was heavy (50+ incidents) in nearly half of these films (47%, 8/17), including pipe-smoking in The Hobbit (PG-13)
• Half a dozen biographically-based films were nominated for 2012 — all with smoking. But only 25% of youth-rated movies with smoking (2/8) were biographically-based.
• PG-13 nominees delivering the most tobacco impressions (prelim.) in theaters include
• The Hobbit (Time Warner, 4.1 billion)• Lincoln (Disney, 1.9 billion)• Skyfall (Sony, 1 billion)
• R-rated nominees include:
Of the 20 nominated actresses and actors, four (20%) smoked on screen.• Argo (Time Warner, 2.2 billion)• Django Unchained (Sony, 2.2 billion)• Flight (Viacom, 1.6 billion)
Among actors smoking in this year's films wereLeo DiCaprio and Jamie Foxx (Django Unchained, R)Ian McKellen and Michael Freeman (The Hobbit, PG-13)David Strathairn and Joseph Gordon-Levitt (Lincoln, PG-13)Berenice Marlohe (Skyfall, PG-13)Denzel Washington* (Flight, R)Ben Affleck and John Goodman (Argo, R)Joaquin Phoenix* and Philip Seymour Hoffman* (The Master, R)Jessica Chastain* (Zero Dark Thirty, R)Bruce WIllis, Edward Norton and Francis McDormand (Moonrise Kingdom, PG-13).
* Nominated for Best or Supporting Actor or Actress
Oscars are awarded Sunday, Feb. 24.
Tobacco content data: Thumbs Up! Thumbs Down!, a project of Breathe California of Sacramento-Emigrant Trails. Analysis and impressions: Smokefree Movies, UCSF.
Note: Because the sample of Oscar-nominated films is so small, we do not look for trends year to year. The results for all top-grossing films should be available soon.
Posted by pamela mccoll.