See the ad at http://smokefreemovies.ucsf.edu/ourads/ad_sfm89.htm

One in a series, this Smoke Free Movies advertisement first ran on October 3, 2012, in The Hollywood Reporter and Variety.

Six major Hollywood studios just made the case for R-rating tobacco.

[Text:]

Reducing kids’ exposure to on-screen smoking is official, national health policy. But in 2011, reversing five years of progress, Hollywood studios boosted tobacco incidents in PG and PG-13 movies by 34% overall. And ...