Showing Tag: "movies" (Show all posts)

Smoke Free Movies moving into mainstream and the need to galvanize the public, too bad Movies Stars didn't do it first.

Posted by pamela mccoll on Tuesday, December 11, 2012,

While the actors didn’t puff away throughout the entire film, we did see yet another glamorous actress–this time, Berenice Marlohe–clad in an evening gown with a drop-dead accessory, a smoldering cigarette.

Skyfall delivered more tobacco impressions (smoking incidence per film times the number of admission tickets) than any other movie in 2012, the groups says.

“The movie Skyfall had over 20 smoking incidences, delivering over 840 million impressions in the U.S. alone,” says Stanton A...


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Update October 2012 from Smoke Free Movies.

Posted by pamela mccoll on Wednesday, October 3, 2012,

See the ad at http://smokefreemovies.ucsf.edu/ourads/ad_sfm89.htm

One in a series, this Smoke Free Movies advertisement first ran on October 3, 2012, in The Hollywood Reporter and Variety.

Six major Hollywood studios just made the case for R-rating tobacco.

[Text:]

Reducing kids’ exposure to on-screen smoking is official, national health policy. But in 2011, reversing five years of progress, Hollywood studios boosted tobacco incidents in PG and PG-13 movies by 34% overall. And ...


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States Rally

Posted by pamela mccoll on Thursday, May 10, 2012,
Washington, DC—In a May 8 letter signed by 38 state and territorial Attorneys General, the National Association of Attorneys General (NAAG) urged 10 movie studios to adopt published policies to eliminate tobacco depictions in youth-rated movies. This effort follows the March 8 U.S. Surgeon General’s Report, Preventing Tobacco Use Among Youth and Young Adults, which states that “[t]he evidence is sufficient to conclude that there is a causal relationship between depictions of smoking in ...

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Smoke Free Movies Support For

Posted by pamela mccoll on Thursday, April 5, 2012,
Smoke Free Movies has launched a series of print advertisements in Variety, The Hollywood Reporter and other publications. This advertisement first ran in the March 21, 2012 edition of Variety.

[National policy report, March 8, 2012]

What the U.S. Surgeon General just said about the R-rating:

“Studies have shown that movies deliver billions of images of smoking to young audiences...The evidence is sufficient to conclude that there is a causal relationship between depictions of smoking in the m...
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