Who highjacked Santa? The tobacco industry's commercial exploitation of Santa to sell cigarettes are worth raising when questions are asked about your adaptation of a classic.
http://bit.ly/Santa-Claus-Cig-AdsGo to
http://tobacco.stanford.edu/ and then Tobacco Advertising Thermes > Infants > Santa Puffing
Murad ads are dated 1920. Tareyton is from 1970 — so Santa imagery spans at least half a century of tobacco advertising.
Another way to find a set of Santa ads on this site, not quite as inclusive, is to go to:
http://tobacco.stanford.edu/Search (upper right of that page)
Enter: Santa Claus
Credit images to: Stanford Research into the Impact of Tobacco Advertising (SRITA)