Who highjacked Santa? The tobacco industry's commercial exploitation of Santa to sell cigarettes are worth raising when questions are asked about your adaptation of a classic.


Go to http://tobacco.stanford.edu/ and then Tobacco Advertising Thermes > Infants > Santa Puffing

Murad ads are dated 1920. Tareyton is from 1970 — so Santa imagery spans at least half a century of tobacco advertising.

Another way to find a set of Santa ads on this site, not quite as inclusive, is to go to:


Search (upper right of that page)

Enter: Santa Claus

Credit images to: Stanford Research into the Impact of Tobacco Advertising (SRITA)